To celebrate the launch of their new NAKED Honey eyeshadow palette, Urban Decay transformed a Seoul hotel into an immersive "Honey" world, inviting makeup junkies to dip, feel, and play with the liquid gold hues in an unforgettable interactive event.


We crafted an immersive, multi-sensory journey that transported guests into Urban Decay's liquid gold world. The experience began with a "dripping honey" tunnel, where motion-detection sensors allowed guests to playfully interact with projected honey droplets cascading down the walls. Inside, guests embarked on a quest to collect all 12 NAKED Honey eyeshadow swatches by using real honeypots in an interactive game. Finally, we unveiled an innovative eye-tracking technology that measured the "sweetness" of each makeup junkie's eye look, adding a playful and personalized touch to the experience.




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