Lancôme sought to educate consumers about the innovative H.C.F. (Hyaluronic Acid, Vitamin C derivative + B3, and Ferulic Acid) ingredients in their new Rénergie H.C.F. Triple Serum. The goal was to create an engaging experience within a pop-up store that would capture attention and drive product understanding.
Stepping into the Lancôme pop-up, users were immediately captivated by a breathtaking naked-eye 3D screen. The challenge? To restore balance to the formula, one of the crucial HCF ingredients was visually "missing." As participants explored the immersive 3D environment, they were invited to identify and "shoot" the missing element, completing the harmonious H.C.F. combination.
By seamlessly integrating cutting-edge naked-eye 3D technology with an intuitive gamified learning process, we elevated product education into an unforgettable and interactive experience.
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