Leveraging the cultural significance of the Lunar New Year, Lancôme launched an innovative campaign in Hainan to connect with travelers and drive awareness, engagement, and sales for its Advanced Génifique serum, creating a memorable brand experience.
We extended Lancôme's Lunar New Year narrative into the digital realm with an innovative AR experience. Travelers who pointed their devices to the sky were rewarded with a breathtaking animation of the dragon, landing to reveal an exclusive offer, seamlessly blending brand storytelling with interactive engagement.
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