This project for Helena Rubinstein(HR) was an exciting opportunity to blend UX/UI design with immersive storytelling. The "Explore Your Beauty Destination" event invited guests on a journey to the Swiss Alps, the Brittany Coast, and La Clinic Montreux – all locations that inspired HR's iconic products. As part of the team, my responsibilities included UX/UI design and ideation, where I focused on crafting intuitive interfaces for interactive elements, including a digital wall, and contributing to the overall design of the destination-themed environments. The goal was to create a cohesive and captivating experience that educated and delighted guests, reinforcing HR's position as a leader in luxury beauty.
The event unfolded in five distinct stages. Pre-event, guests received a unique invitation and could begin their journey by customizing a virtual private jet using an AR mobile experience. In-event, this personalized jet came to life on a grand scale via a stunning naked-eye 3D digital wall. Guests could then "claim" virtual beauty luggage to unlock product information and physically explore immersive rooms that recreated the landscapes that inspired Helena Rubinstein's creations, enhanced with motion tracking technology
EXPLORE OTHER