In 2023, Hong Kong Disneyland unveiled its highly anticipated World of Frozen, inviting guests to step into the beloved kingdom of Arendelle. To herald this magical arrival, the client designated Olaf as the official World Ambassador, entrusting us with a delightful challenge: to craft an unforgettable invitation on the website that would spark anticipation and encourage guests to discover more about this enchanting new land.
We created an innovative AR experience that transformed Olaf into a global tour guide, inviting users to explore World of Frozen in Hong Kong Disneyland. Using cutting-edge AR technology, including VPS, SLAM, and realistic water simulation, users could interact with Olaf in iconic locations like Tokyo's Prince Shiba Park and Seoul's Seokchon Lake, creating unforgettable memories and sparking anticipation for their visit to Arendelle.
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