Dip Me in Honey
Interactive Event
Dip Me in Honey
Dip Me in Honey
Interactive Event
Interactive Event
Urban Decay
Urban Decay
Urban Decay
Client
Client
Client
UX/UI, Ideation
UX/UI, Ideation
UX/UI, Ideation
Role
Role
2019
2019
2019
year
year
year
To celebrate the launch of their new NAKED Honey eyeshadow palette, Urban Decay transformed a Seoul hotel into an immersive "Honey" world, inviting makeup junkies to dip, feel, and play with the liquid gold hues in an unforgettable interactive event.
Spoiling Honey Game - Tracker-based Shooting Game
Spoiling Honey Game - Tracker-based Shooting Game
Spoiling Honey Game - Tracker-based Shooting Game
A Journey Through Urban Decay's NAKED Honey World
A Journey Through Urban Decay's NAKED Honey World
A Journey Through Urban Decay's NAKED Honey World
We crafted an immersive, multi-sensory journey that transported guests into Urban Decay's liquid gold world. The experience began with a "dripping honey" tunnel, where motion-detection sensors allowed guests to playfully interact with projected honey droplets cascading down the walls. Inside, guests embarked on a quest to collect all 12 NAKED Honey eyeshadow swatches by using real honeypots in an interactive game. Finally, we unveiled an innovative eye-tracking technology that measured the "sweetness" of each makeup junkie's eye look, adding a playful and personalized touch to the experience.
We crafted an immersive, multi-sensory journey that transported guests into Urban Decay's liquid gold world. The experience began with a "dripping honey" tunnel, where motion-detection sensors allowed guests to playfully interact with projected honey droplets cascading down the walls. Inside, guests embarked on a quest to collect all 12 NAKED Honey eyeshadow swatches by using real honeypots in an interactive game. Finally, we unveiled an innovative eye-tracking technology that measured the "sweetness" of each makeup junkie's eye look, adding a playful and personalized touch to the experience.
We crafted an immersive, multi-sensory journey that transported guests into Urban Decay's liquid gold world. The experience began with a "dripping honey" tunnel, where motion-detection sensors allowed guests to playfully interact with projected honey droplets cascading down the walls. Inside, guests embarked on a quest to collect all 12 NAKED Honey eyeshadow swatches by using real honeypots in an interactive game. Finally, we unveiled an innovative eye-tracking technology that measured the "sweetness" of each makeup junkie's eye look, adding a playful and personalized touch to the experience.
Sweet Checker - Eye Makeup Recognition
Sweet Checker - Eye Makeup Recognition
Sweet Checker - Eye Makeup Recognition
EXPLORE OTHER
CRAFTED BY Fung Leung Email Maple7531@gmail.com Position Digital Associate Creative Director