Maison Tour of Parisian Beauty

Website

Maison Tour of Parisian Beauty

Maison Tour of Parisian Beauty

Website

Website


L'Oréal Paris

L'Oréal Paris

L'Oréal Paris

Client

Client

Client

UX/UI, Ideation

UX/UI, Ideation

UX/UI, Ideation

Role

Role

2021

2021

2021

year

year

year

L'Oréal Paris sought to create a first-of-its-kind virtual pop-up experience for travel retail in APAC, launching exclusively in Hainan in collaboration with China Duty Free Group (CDFG). The objective was to go beyond a mere online store and deliver a unique, immersive, and memorable consumer journey that celebrated the Lunar New Year and showcased L'Oréal Paris's latest innovations.


Maison Tour

Maison Tour

Maison Tour

Maison Tour of Parisian Beauty: A Digital-First Immersive EXP for Travel Retail

Maison Tour of Parisian Beauty: A Digital-First Immersive EXP for Travel Retail

Maison Tour of Parisian Beauty: A Digital-First Immersive EXP for Travel Retail

As UX/UI designer for the Maison L'Oréal Paris virtual pop-up, I played a key role in crafting a seamless and engaging online experience that complemented the offline activation at the Sanya International Duty-Free Shopping Complex. The core of the virtual experience was a journey of discovery and immersing guests in the essence of Parisian beauty.

As UX/UI designer for the Maison L'Oréal Paris virtual pop-up, I played a key role in crafting a seamless and engaging online experience that complemented the offline activation at the Sanya International Duty-Free Shopping Complex. The core of the virtual experience was a journey of discovery and immersing guests in the essence of Parisian beauty.

As UX/UI designer for the Maison L'Oréal Paris virtual pop-up, I played a key role in crafting a seamless and engaging online experience that complemented the offline activation at the Sanya International Duty-Free Shopping Complex. The core of the virtual experience was a journey of discovery and immersing guests in the essence of Parisian beauty.

Virtual Butler

Virtual Butler

Virtual Butler

1/F Dressing Room - Product Learning

1/F Dressing Room - Product Learning

1/F Dressing Room - Product Learning

2/F Beauty Lab - Ingredient Exploration

2/F Beauty Lab - Ingredient Exploration

2/F Beauty Lab - Ingredient Exploration

3/F Rooftop - Social Sharing

3/F Rooftop - Social Sharing

3/F Rooftop - Social Sharing

EXPLORE OTHER

  • CRAFTED BY Fung Leung Email Maple7531@gmail.com Position Digital Associate Creative Director

WORK

WORK