Awaken The New Year Legend

WebAR

Awaken The New Year Legend

Awaken The New Year Legend

WebAR

WebAR

Lancôme

Lancôme

Lancôme

Client

Client

Client

UX/UI

UX/UI

UX/UI

Role

Role

2024

2024

2024

year

year

year

Leveraging the cultural significance of the Lunar New Year, Lancôme launched an innovative campaign in Hainan to connect with travelers and drive awareness, engagement, and sales for its Advanced Génifique serum, creating a memorable brand experience.

Augmented Reality: The Lancôme Loong Takes Flight

Augmented Reality: The Lancôme Loong Takes Flight

Augmented Reality: The Lancôme Loong Takes Flight

We extended Lancôme's Lunar New Year narrative into the digital realm with an innovative AR experience. Travelers who pointed their devices to the sky were rewarded with a breathtaking animation of the dragon, landing to reveal an exclusive offer, seamlessly blending brand storytelling with interactive engagement.

We extended Lancôme's Lunar New Year narrative into the digital realm with an innovative AR experience. Travelers who pointed their devices to the sky were rewarded with a breathtaking animation of the dragon, landing to reveal an exclusive offer, seamlessly blending brand storytelling with interactive engagement.

We extended Lancôme's Lunar New Year narrative into the digital realm with an innovative AR experience. Travelers who pointed their devices to the sky were rewarded with a breathtaking animation of the dragon, landing to reveal an exclusive offer, seamlessly blending brand storytelling with interactive engagement.

Capture Dragon

Capture Dragon

Capture Dragon

EXPLORE OTHER

  • CRAFTED BY Fung Leung Email Maple7531@gmail.com Position Digital Associate Creative Director

WORK

WORK