The HKICPA sought to enhance member experience in the digital age, aiming to boost event engagement, simplify CPD tracking, and improve interaction. Partnering with Mirum, the goal was to create a mobile app that met member needs and contributed to the future of accounting. The challenge was to provide convenience and accessibility, streamline event experiences, foster networking, and offer valuable resources within a user-friendly platform. Driven by core values of professionalism and thought leadership, HKICPA aimed to provide exceptional service and support to its members, reflecting its commitment to innovation in the digital era.