Ignite The New Year with Passion

Interactive Event

Ignite The New Year with Passion

Ignite The New Year with Passion

Interactive Event

Interactive Event

Armani Beauty

Armani Beauty

Armani Beauty

Client

Client

Client

UX/UI, Storyboard

UX/UI, Storyboard

UX/UI, Storyboard

Role

Role

2025

2025

2025

year

year

year

We designed a bespoke 3D Wishing Lantern experience powered by AI, allowing consumers to usher in a new era of personalised engagement. Consumers could ignite their year with passion by inputting their surnames and selecting a blessing category – be it health, wealth, romance, or career development. Our advanced AI then instantly generated a unique, tailored blessing based on their surname, brought to life as their digital wish lantern illuminated a stunning 3D wall. This sophisticated system, incorporating over 6,000 Chinese surnames, was capable of generating more than 1.4 billion personalised blessings. The experience was further elevated with a bespoke Hainan-inspired tea blend and a luggage tag customisation service, offering a truly unique sensory journey.

EXPLORE OTHER

  • CRAFTED BY Fung Leung Email Maple7531@gmail.com Position Digital Associate Creative Director