Maison Tour of Parisian Beauty

2021

Maison Tour of Parisian Beauty

Maison Tour of Parisian Beauty

2021

2021


L'Oréal Paris

L'Oréal Paris

L'Oréal Paris

Client

Client

Client

Immersive Website

Immersive Website

Immersive Website

Type

Type

Type

UX/UI, Ideation

UX/UI, Ideation

UX/UI, Ideation

Role

Role

Role

L'Oréal Paris sought to create a first-of-its-kind virtual pop-up experience for travel retail in APAC, launching exclusively in Hainan in collaboration with China Duty Free Group (CDFG). The objective was to go beyond a mere online store and deliver a unique, immersive, and memorable consumer journey that celebrated the Lunar New Year and showcased L'Oréal Paris's latest innovations.


Maison Tour

Maison Tour

Maison Tour

Virtual Butler

Virtual Butler

Virtual Butler

Maison Tour of Parisian Beauty: A Digital-First Immersive EXP for Travel Retail

Maison Tour of Parisian Beauty: A Digital-First Immersive EXP for Travel Retail

Maison Tour of Parisian Beauty: A Digital-First Immersive EXP for Travel Retail

As UX/UI designer for the Maison L'Oréal Paris virtual pop-up, I played a key role in crafting a seamless and engaging online experience that complemented the offline activation at the Sanya International Duty-Free Shopping Complex. The core of the virtual experience was a journey of discovery and immersing guests in the essence of Parisian beauty.

As UX/UI designer for the Maison L'Oréal Paris virtual pop-up, I played a key role in crafting a seamless and engaging online experience that complemented the offline activation at the Sanya International Duty-Free Shopping Complex. The core of the virtual experience was a journey of discovery and immersing guests in the essence of Parisian beauty.

As UX/UI designer for the Maison L'Oréal Paris virtual pop-up, I played a key role in crafting a seamless and engaging online experience that complemented the offline activation at the Sanya International Duty-Free Shopping Complex. The core of the virtual experience was a journey of discovery and immersing guests in the essence of Parisian beauty.

1/F Dressing Room - Product Learning

1/F Dressing Room - Product Learning

1/F Dressing Room - Product Learning

2/F Beauty Lab - Ingredient Exploration

2/F Beauty Lab - Ingredient Exploration

2/F Beauty Lab - Ingredient Exploration

3/F Rooftop - Social Sharing

3/F Rooftop - Social Sharing

3/F Rooftop - Social Sharing

  • CRAFTED BY Fung Leung Email Maple7531@gmail.com Position Digital Associate Creative Director

WORK

WORK