Lancôme envisioned a first-of-its-kind experience for travellers at Singapore's Changi Airport, designed to showcase the breakthrough formula of Génifique Ultimate serum and its revolutionary claim: repairing a year's damage in just one week. Our mission was to bring a never-before-seen interactive experience, infused with cutting-edge technology, to these global travellers, mirroring the innovative spirit of Lancôme's serum.