To achieve Cathay Pacific's objectives, we developed "Uncover Your Inner Travel Persona," a trendy and engaging website featuring a unique travel personality test.

Users were invited to answer a series of fun and insightful questions designed to reveal their perfect travel destination and travel style. Based on their answers, they were assigned a distinct "travel persona" (e.g., "The Adventurer," "The Foodie," "The Culture Seeker") along with a personalised destination recommendation.

But the magic didn't stop there! We crafted highly "IG-able" travel insights and destination recommendations that users could easily share on their social media channels, spreading awareness of the campaign and inspiring their friends to discover their travel personas.